Brand Content

OUR GOAL

Our goal is to provide our cinemagoers with contents that are compatible with who they, and mk2, are. Today we’re specially focused on kids and music.

LE ROND

Effective and engaging, Le Rond screens the unfiltered reactions of kids aged 5 to 12 to the film preview that they’ve just seen.

With this unique format coproduced by mk2, the idea is to create and promote the first club for mini film critics, and enable a partner brand to appropriate that content.

SHARE THE EMOTION AND CREATE A BUZZ

 

Our aim is simple and clear: making exclusive and original content available to brands by editorializing our trailers.
By creating interaction with our cinemagoers (kids and parents), we enable brands to branch out from their standard marketing techniques and move closer to their target audience and their expectations via a unique experience.

With Le Rond, mk2 can:

  • Enable a brand to appropriate original and unique programming over one or more episodes
  • Further the brand in its creative offering by enabling it to partner content with high added value
  • Offer a brand storytelling that fits its identity
  • Provide unique cultural content aimed at kids and families in general
  • Create a unique and recurrent event in our cinemas

 

A POWERFUL CROSS-MEDIA EXPERIENCE

 

mk2 gives the partner advertiser the opportunity to reach customers throughout their cultural experience and enjoy targeted 360° resonance via the network’s different media:

  • Cinema: 45-second episode of Le Rond shown on all screens in the mk2 network, with the partner brand’s billboard at the start and end of the format.
  • Digital: Behind the scenes, making of and exclusive film content shown on our social networks and digital platform troiscouleurs.fr in a specific section in the partner’s colours.
  • Print: Advertising page dedicated to kids in the Coul’Kids section of the free monthly magazine TROISCOULEURS.

MUSIC CINEMA CLUB

mk2, loyal to its philosophy of shaping culture and supporting new talents, joined forces with the pioneers at the Brass agency to devise exclusive programming that showcases rising music stars. And so the Music Cinema Club was born, an innovative format specializing in matching brands with music.

OUR AIM: EXCLUSIVELY SHOWCASING THE BEST IN MUSICAL CREATION

 

The Music Cinema Club is an opportunity to bring our cinemagoers a unique musical experience whilst guaranteeing a coherent soundtrack and artistic relevance for the overall campaign by:

  • Furthering the brand in its pursuit of innovation and creation by partnering content with high added value
  • Enabling the brand to introduce cinemagoers to up-and-coming talents via original and selective programming that fits the mk2 identify
  • Taking advantage of the scale of sound and image in cinemas to take the content to the next level and offer cinemagoers a new audio-visual experience

 

A POWERFUL CROSS-MEDIA EXPERIENCE

 

mk2 gives the partner advertiser the opportunity to reach customers throughout their cultural pathway and enjoy targeted 360° resonance via the network’s different media:

  • Cinema : 45-second clip of the Music Cinema Club episode shown on all screens in the mk2 network for 2 weeks, with the partner brand’s billboard at the start and end of the format
  • Digital :
    • Full clip shown on our social networks and digital platform troiscouleurs.fr
    • Dedicated page for the partner
    • Social media posts to mark the clip’s launch in cinemas
  • Print : Advertising page in the free monthly magazine TROISCOULEURS
  • Event : Possibility to stage one or more showcases in one of the mk2 network’s spaces to increase the impact of the musical programming pre-empted by the brand.

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