THE CINEMA EXPERIENCE
Global, effective and differentiating services drawing on a unique media and non-media ecosystem — pre-film, print, display, digital and below the line marketing — enabling advertisers to reach the mk2 audience throughout the customer pathway: before, during and after the film.
Trailer is a powerful tool that combines quality and ROI. It’s the most effective media for message recall.
Standard campaign :
- Length: 2 weeks
- Across the whole mk2 network: 11 cinemas / 64 screens
- Your film shown almost 5,000 times
- Audience: between 200,000 and 250,000 cinemagoers
Shown in the darkness, just before the film starts, with the guarantee of reaching an ultra-captive audience.
PRINT - TROISCOULEURS MAGAZINE
- Monthly magazine
- 10 issues / year
- Official circulation: 150,000 copies
- Final estimated audience: 600,000 readers
- Issuu platform (digital version of the magazine): 70,000 readers on average
- mk2 network: 11 cinemas / 64 screens / 5.5 million cinemagoers per year
- Fnac Paris Ile de France (ticket desk)
- Selection of 250 culture and leisure venues in Paris (Forum des Images, Fondation Cartier, Gaîté Lyrique, Colette …)
- Mega banner
- Pre-home / Interstitial
- 300×600 display
- Weekly newsletter / partner events section
- Database: 160,000 contacts
Posting and sharing on our social networks:
- Twitter: 115,000 followers
- Facebook: 45,000 fans
- Instagram: 4,600 followers
Data offer: audience extension
mk2 has collected, processed and analyzed its audience figures, making it possible to develop ultra-targeted campaigns for maximum ROI and audience extension (lookalike modelling).
DIGITAL IN FIGURES
A direct and extremely powerful marketing tool. The aim: a promotion or benefit to announce an event delivered with the cinema ticket.
- Length: 2 weeks
- 1 ticket attached with every cinema ticket
- Audience: 250,000 tickets given away
What benefits ?
- Exceptional ROI for our cultural partners!
- A measurable, recognized and highly sought-after impact on visitor numbers to our partners’ venues
DISPLAY / PRINT (POS & OOH)
Standard display campaign in our cinemas: 11 cinemas / 32 displays
Event-specific display campaign:
- Customization of the cinemas doors / window stickers
- Customization of the pontoons at the Quai de Seine & Quai de Loire cinemas
- Monumental display on the outside of mk2 Bibliothèque
- Exit to the screens
- Esplanade outside mk2 Bibliothèque: 80,000 people/week
- Embankments outside mk2 Quai de Loire: 25,000 people/week
Private hire the network’s spaces
- Live communication hosting
- Exhibition and event space
- Concessions in mk2 stores
- Sampling operations
- Privatisation of cinema screens in the mk2 movie theater network
- Private and confidential movie theater network
mk2 guides its partners through special events in the heart of its network: takeovers, masterclasses, showcases…
The aim: to create closeness with the audience during unique events.
Find the latest projects of mk2 media led by our team!
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