OUR AUDIENCE: 5.5 MILLION CINEMAGOERS
The best media to reach an urban, high-income target audience, culture oriented
mk2's AMBITION : ACT AS A CULTURAL INFLUENCER
- 82% of the cinemagoers questioned think that mk2 is a cultural institution
- 80% of readers of the TROISCOULEURS magazine expect to see film and culture recommendations
- 40% of cinemagoers have been to a cultural event after finding out about it during the mk2 pre-film experience
- 60% of cinemagoers trust the “mk2 tried and approved” stamp on films
* Statistics obtained from 1,800 questionnaires distributed in nine mk2 cinemas in Paris between 17/02/16 and 06/03/16. Source : ESCP Europe Conseil
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